Source: BroBible
Summary
A bartender in Charlotte, North Carolina, expressed frustration on TikTok over customers mispronouncing “reposado” when ordering tequila. The video, which received 132,600 views, highlights the confusion around tequila types. Reposado is a category of aged tequila, distinct from blanco and añejo. The bartender criticized the lack of specificity in orders and the incorrect pronunciation of the term. The article explains tequila classifications and the growing popularity of the spirit in the U.S.
Our Reading
The habit gets a new name.
People order shots without details.
They say tequila, not reposado.
Bartenders get annoyed.
It’s not about taste, it’s about pronunciation.
Author: Evan Null
How To Say Reposado, And What’s So Special About It?
The bartender’s frustration centers on the mispronunciation of “reposado.” She insists on the correct pronunciation: “rep-o-sa-do.” The article explains that reposado is a type of tequila aged in oak barrels, giving it a smoother flavor compared to blanco, which is unaged. The distinction between reposado and other tequila types is important for flavor and quality. The article also notes that reposado is one of the three main categories of tequila, alongside añejo and blanco.
Why You Should Specify
Many customers order a “shot” without specifying the type of alcohol. This leads to confusion and frustration for bartenders. Some suggest that bartenders should assume the customer wants a specific type, like rumpleminze, to avoid the issue. Others admit to shortening the word to “rep” to make it easier. The article highlights the growing awareness among consumers about different tequila types and the importance of clarity in orders.
One Of The Most Popular Spirits In The Country
Tequila is one of the fastest-growing spirits in the U.S., with sales second only to vodka. In 2021, the U.S. accounted for over 60% of global tequila and mezcal sales. The article attributes this growth to the rise of traditionally made tequilas, which are often free of additives and reflect the terroir of their region. Consumers are becoming more knowledgeable and are seeking out tequilas that offer a sense of place and quality.
Consumer Trends And Tequila Quality
Consumers are increasingly asking questions about tequila and exploring different styles. This trend is driven by a desire for authenticity and a better understanding of the product. The article notes that many people are realizing that high-quality tequila is not the harsh drink they remember from past experiences. This shift in perception is helping to boost the popularity of tequila, especially among those who are more discerning about their drinks.
