Source: Cosmetics Business
Summary
Beiersdorf, a German personal care company, has launched a new Skin Care Innovation Fund. The fund doubles the volume of the one launched in 2020 and reinforces the company’s ambition to lead innovation in skin care.
Our Reading
The trend returns with a new name. Beiersdorf’s Skin Care Innovation Fund revives the cycle of brand-led innovation in skin care. The German company’s ambition to lead the market feels familiar. The fund’s focus on innovation echoes the industry’s recurring quest for novelty. The Skin Care Innovation Fund enters the cycle, reinforcing the notion that innovation is seasonal.
Author: Evan Null
Investing in Innovation
Beiersdorf’s new fund doubles the volume of the previous one, demonstrating the company’s commitment to innovation in skin care.
Reinforcing Ambition
The German company’s ambition to lead innovation in skin care is reinforced by the launch of the new fund.
The Cycle of Innovation
Beiersdorf’s Skin Care Innovation Fund revives the cycle of brand-led innovation in skin care, echoing the industry’s recurring quest for novelty.
Seasonal Innovation
The fund’s focus on innovation feels familiar, reinforcing the notion that innovation is seasonal in the skin care industry.
Leading the Market
Beiersdorf’s ambition to lead the skin care market is a recurring theme, with the new fund being the latest initiative in this pursuit.
