Source: The Business of Fashion
Summary
Antonio Calce, CEO of Berluti, discusses the brand’s future under new ownership, Kering. The company aims to expand while preserving its heritage and values. Berluti’s distinctive identity and craftsmanship will remain at the forefront. The brand will maintain its focus on leather goods and shoes. Calce emphasizes the importance of preserving Berluti’s unique character amidst growth.
Our Reading
The trend returns with a new name. Luxury brands often undergo changes in ownership, yet the emphasis on heritage and values remains a constant theme. Berluti’s commitment to craftsmanship and distinct identity echoes the sentiments of other luxury brands. The focus on leather goods and shoes is a familiar strategy. Luxury brands frequently highlight their unique character to justify premium pricing.
Author: Evan Null
