Source: BroBible
Summary
Mat Best, co-founder of Black Rifle Coffee Company, released a country song and music video called “Folded Flag” for Memorial Day, with a $150,000 donation to the Major Brent Taylor Foundation to support Gold Star families. The YouTube comments section for the video has turned into a digital memorial wall, where people are sharing names and stories of fallen soldiers and processing their grief.
Our Reading
The habit gets a new name.
Memorial Day weekend is a time for BBQs, beer, and relaxation, but it’s also a time to remember the sacrifices made by soldiers and their families. Mat Best’s song and video are a way to honor those sacrifices, and the YouTube comments section has become a space for people to share their stories and grief. The comments are a mix of praise for the production value and personal tributes to the fallen. The video has raised $150,000 for the Major Brent Taylor Foundation.
It’s a digital memorial wall where people can process their grief.
Author: Evan Null
