Source: WWD
Summary
BPCM has appointed Amy Proctor as CEO, who will lead the agency’s growth and strategy practice. Proctor previously worked at Prada and Allergan Aesthetics. The move is part of BPCM’s expansion of its integrated offering.
Our Reading
The trend returns with a new name.
BPCM’s expansion is another example of agencies integrating their services. Amy Proctor’s appointment is the latest in a string of executive moves in the fashion industry. Proctor’s experience at Prada and Allergan Aesthetics will likely influence BPCM’s growth strategy. The agency’s expansion is a sign of the evolving landscape of fashion marketing. Another executive, another strategy, another season.
Author: Evan Null
