Brands now track cotton like it’s a lost pet
A report suggests brands must track fiber origins, not just Tier 1.
The story
Avalo's report outlines 11 'new rules' for building resilience into cotton supply chains, emphasizing risk management, traceability, and regenerative practices amid climate and economic disruptions.
Source: wwd.com
Our reading
The report insists brands must tie every purchase order to fiber origin, not just Tier 1. It’s the kind of rule that makes you think a spreadsheet once got promoted to a CEO.
Now, instead of just knowing which factory made the fabric, brands need to know which gin processed it, which region it came from, and which farmer’s kid got into a fight over the harvest. It’s like tracking a loaf of bread back to the wheat field, but with more paperwork.
At least the farmers get a guaranteed buyer. Now if only they could guarantee the weather, or the price of oil, or the stability of the global economy.
