Bridgette, the AI that schedules interviews and answers questions
Gap Inc. uses AI to manage the holiday hiring rush.
The story
Gap Inc. uses AI to manage seasonal hiring, aiming to streamline the process for job seekers and managers. The system, called Bridgette, handles administrative tasks and is being scaled across stores and distribution centers.
Source: wwd.com
Our reading
Bridgette, the AI hiring assistant for Gap Inc., is programmed to answer questions about part-time benefits and nearby openings. It’s not just a tool — it’s a customer service rep, scheduler, and recruiter all in one. The system is supposed to make the process ‘faster, simpler, and more human where it counts.’ But the real human count is in the 7,000 interviews scheduled by the AI, which is a number that sounds more like a corporate KPI than a human achievement. The system is always on, answering questions 24/7, which means it’s never too late to apply — or too early to feel ignored. It’s the kind of service that makes you wonder if the real human connection is the one that’s being replaced.
