Source: The Guardian
Summary
The British Fashion Council has launched a decentralization program to promote British fashion as a national cultural and economic asset. The program, which is part of the BFC’s 2030 vision, will span six cities and aims to increase the industry’s contribution to the UK economy. The initiative is expected to create jobs and stimulate growth in the sector.
Our Reading
The trend returns with a new name.
The British Fashion Council’s decentralization program is the latest attempt to revitalize the industry. The initiative echoes past efforts to promote British fashion, such as the 1980s’ “Cool Britannia” campaign. The focus on cultural and economic asset-building is reminiscent of the 1990s’ “Creative Britain” initiative. The program’s goals, including job creation and economic growth, are familiar targets. The BFC’s 2030 vision is a rebranding of the industry’s perennial quest for relevance.
Author: Evan Null
