Source: BroBible
Summary
Buffalo Wild Wings introduced a “Bottomless Apps” promotion for $9.99, which includes unlimited appetizers for a party, not per person. The deal has sparked curiosity on social media, with many wondering how the company can afford it. According to the article, the promotion has multiple catches, including limited appetizer options, a two-apps-at-a-time ordering system, and a party size limit of four. The article suggests that the promotion is designed to encourage customers to buy more expensive items.
Our Reading
The habit gets a new name.
Buffalo Wild Wings’ “Bottomless Apps” promotion is a rebranded version of the classic “loss-leader” strategy. The deal is designed to get customers in the door and encourage them to buy more expensive items. The limited appetizer options and party size restrictions are just clever ways to make it seem like a better deal than it actually is. And let’s be real, who doesn’t love the idea of “bottomless” anything?
It’s just marketing magic.
And we’re all just eating it up.
Because who needs a good deal when you can have a good story?
Author: Evan Null
