Source: The Business of Fashion
Summary
The London College of Fashion partnered with Burberry to challenge students to rework archival trench codes using leftover Burberry fabrics. The winning design will earn the student an internship at Burberry’s design studio.
Our Reading
The trend returns with a new name.
Burberry’s archival trench codes get reworked by the next generation. The brand mines its own heritage for inspiration. Leftover fabrics become a canvas for innovation. The cycle of revival continues. The look feels familiar because it’s a classic.
Author: Evan Null
