Source: The Business of Fashion
Summary
The Business of Fashion has partnered with Printemps in New York City to track changing consumer sentiment across fashion capitals. The program aims to provide insights into consumer behavior and preferences. The partnership will leverage Printemps’ expertise in luxury retail and BoF’s global reach. According to BoF, the program will help brands and retailers better understand their target audience.
Our Reading
The trend returns with a new name. Luxury retail partnerships are nothing new, but the emphasis on consumer sentiment is a familiar refrain. The program’s focus on tracking changing consumer behavior is reminiscent of past initiatives. Printemps’ expertise in luxury retail is being repositioned as a key asset. The partnership is entering the cycle of data-driven decision-making in fashion.
Author: Evan Null
