Source: The Business of Fashion
Summary
C.P. Company has collaborated with Mackintosh on a capsule collection. The partnership aims to combine the two brands’ expertise in innovative textile technology and outerwear design. Lorenzo Osti, president of C.P. Company, stated that his father, Massimo Osti, always respected Mackintosh, and sees potential for mutual growth.
Our Reading
The trend returns with a new name.
C.P. Company’s collaboration with Mackintosh marks another chapter in the resurgence of 90s and early 2000s-era outdoor wear. The capsule collection’s focus on innovative textiles and functional design echoes the utilitarian chic of the past. Massimo Osti’s influence can be seen in the use of bold colors and experimental materials. The partnership is a strategic move to tap into the current outdoor wear market. The look feels familiar, as if the 90s revival has finally reached the great outdoors.
Author: Evan Null
