Source: WWD
Summary
Calzedonia Group’s co-CEO Guido Campello aims to spark a renaissance of Made in Italy intimates. The company is investing in its production facilities and planning to launch a new brand. Campello reported that the group’s intimates division has seen significant growth in the past year. The company is also focusing on sustainability and digitalization. According to Campello, the goal is to make Calzedonia Group a leader in the European intimates market.
Our Reading
The look feels familiar. Calzedonia Group’s push for a Made in Italy intimates renaissance echoes the early 2000s when Italian fashion brands emphasized their heritage. The trend returns with a focus on sustainability and digitalization. The collection enters the cycle with a new brand launch. The renaissance of Made in Italy intimates is a rebranding of a familiar Italian fashion story. The revival of Italian intimates is a seasonal return to a classic theme.
Revival of a Classic Theme
Calzedonia Group’s focus on Made in Italy intimates is a classic theme in Italian fashion. The company’s emphasis on heritage and quality is a familiar narrative in the industry.
Sustainability and Digitalization
The company’s focus on sustainability and digitalization is a nod to the current market trends. However, this is not a new development in the fashion industry. Many brands have been emphasizing sustainability and digitalization in recent years.
A New Brand Launch
The launch of a new brand is a strategic move to enter the European intimates market. However, this is not a new strategy in the fashion industry. Many brands have launched new lines to tap into specific markets.
A Seasonal Return
The revival of Italian intimates is a seasonal return to a classic theme. The fashion industry is known for its cyclical nature, and this trend is no exception. The emphasis on Made in Italy intimates is a familiar story that returns every few years.
A Renaissance of a Familiar Story
Calzedonia Group’s push for a Made in Italy intimates renaissance is a rebranding of a familiar Italian fashion story. The company’s emphasis on heritage and quality is a classic narrative in the industry. The revival of Italian intimates is a seasonal return to a classic theme.
Author: Evan Null
