Source: Adweek
Summary
Adobe announced plans to expand its Creative Cloud offerings through new acquisitions, aiming to strengthen its position as a marketing solution. The additions may include video creation and more detailed measurement capabilities. According to the company, the move is part of its efforts to provide a more comprehensive marketing platform.
Our Reading
The update arrives with confidence.
Adobe’s latest acquisitions are set to enhance Creative Cloud with video creation and more granular measurement. Because what marketers really needed was more features to get familiar with. The company is, of course, calling it a “strengthened marketing solution.” Meanwhile, users are still trying to figure out the last update.
Author: Evan Null
