Source: The Business of Fashion
Summary
Christopher Raeburn has appointed Kenneth Cunningham as CEO. Cunningham was previously CFO of The Body Shop. He will oversee the brand’s commercial and operational strategy. Raeburn will focus on creative direction. The brand was acquired by Pentland Group in 2018. Cunningham’s appointment is effective immediately.
Our Reading
The trend returns with a new name.
Cunningham’s move from The Body Shop to Christopher Raeburn is a familiar path for executives in the fashion industry. The brand’s focus on creative direction and commercial strategy is a common approach in the luxury market. Raeburn’s acquisition by Pentland Group in 2018 set the stage for this change. Kenneth Cunningham is the new face of a familiar story.
Author: Evan Null
