Source: WWD
Summary
Centric Brands has acquired licensed apparel maker Hype, adding it to its luxury, sports, and emerging brands division. Hype was once a popular men’s streetwear-inspired label. The acquisition marks Centric’s expansion in the fashion industry. According to reports, Centric Brands will leverage Hype’s brand recognition to tap into the growing streetwear market. The terms of the deal were not disclosed.
Our Reading
The trend returns with a new name.
Centric Brands revives Hype, a label that once rode the men’s streetwear wave. Now, it joins the growing luxury, sports, and emerging brands division. The acquisition signals Centric’s bet on the enduring appeal of streetwear. Hype’s revival enters the cycle, echoing past trends. Streetwear’s revival is just a rebrand away.
Author: Evan Null
