Source: Fashionista
Summary
Alice Durand, creative director of Tréca Paris, shares her vision for the brand’s next chapter of growth. Durand’s experience at Christian Louboutin and Hermès has prepared her for this role. She discusses how her background in luxury fashion will influence Tréca Paris’ future.
Our Reading
The trend returns with a new name. Alice Durand’s appointment as creative director of Tréca Paris feels like a familiar move in the luxury fashion game. Christian Louboutin and Hermès alumnae often go on to lead other heritage brands. Tréca Paris’ next chapter is likely to blend Durand’s high-end expertise with the brand’s existing aesthetic. The look feels like a revival of early 2000s luxury.
Author: Evan Null
