Source: Fortune
Summary
Some CEOs are choosing to invest and expand in Europe despite its challenges, citing advantages such as a strong immigration system, multilingual talent, and lower staff turnover costs. Johannes Reck, CEO of GetYourGuide, and David Reger, CEO of NEURA Robotics, share their perspectives on why they prefer Europe over the US. A new EY study found 60% of businesses surveyed expect Europe’s attractiveness to increase over the next three years.
Our Reading
The strategy enters a familiar phase.
CEOs like Johannes Reck and David Reger are redefining the notion of a competitive advantage, one that prioritizes talent, social impact, and work-life balance. GetYourGuide has turned down offers to move to Silicon Valley, while NEURA Robotics is building a factory in Germany to tap into engineering talent. The numbers tell a story of a continent that’s more than just a regulatory burden.
Europe’s childcare system is a hidden advantage, as seen in the case of Stina Ehrensvard, last year’s WEOY winner and founder of Yubico. The continent’s attractiveness is expected to increase, according to a new EY study.
The announcement sounds familiar, but this time it’s about CEOs choosing Europe over the US.
The numbers tell one story, but the real story is about the kind of businesses that thrive in Europe.
Author: Evan Null
