Source: Vogue
Summary
Chinese actress, one of the most followed on Douyin, was named Asia-Pacific brand ambassador for Chanel in June 2025.
Our Reading
The trend returns with a new name.
Chanel’s ambassador strategy echoes past partnerships with prominent Asian celebrities.
The move aims to tap into the vast Chinese market.
The appointment aligns with the brand’s efforts to expand its global influence.
Chanel’s ambassador roster continues to blend East and West.
The look feels familiar because it’s been a page from the luxury playbook for years.
Author: Evan Null
