Source: BroBible
Summary
A Chicago man shared a TikTok video showing how he used a sticker switch at Walmart to pay less for angus steak. The video, viewed over 447,900 times, revealed a $18.67 price tag was replaced with a $57.67 label. The man, known as Turbo on TikTok, said the video was a skit meant to raise awareness about pricing. NerdWallet reported beef prices have risen 6% in the last year, with steak up 4%. Droughts and rising hay prices have contributed to the shortage of cattle.
Our Reading
The routine arrives with confidence.
Steak prices are up, so people try to finagle discounts.
Sticker swaps become a new kind of hustle.
Walmart’s pricing is a puzzle, not a promise.
Everyone’s doing it, but no one’s admitting it.
It’s not a trick—it’s just how the game is played.
Author: Evan Null
‘Telling On Yourself’
Viewers in the comments section couldn’t believe the Chicago man exposed the trick.
“Why you post that,” one TikTok commenter wrote.
“Telling on yourself is crazy,” one added.
“I bet he kept the sticker,” a third commented.
Other viewers chimed in that they do the same, and for that reason, he needs to delete the post.
Why Is Steak And Beef So Expensive Right Now?
The price of steak and beef continues to soar in price across America, and it feels like there is no end in sight. NerdWallet reports that beef prices have risen about 6% in the last year, with steak being up 4%. It’s easy to point the finger at politics or tariffs, but there is more at play impacting the beef prices.
To begin, the U.S. has experienced the lowest national cattle supply since the early 1950s.
One of the primary reasons there is a shortage of cattle is the U.S. has experienced years of drought that has forced ranchers to sell cattle, Circle J Meat shares.
Ranches rely on rainfall to produce grass to feed the cattle. If a drought occurs, ranchers will need to buy hay or sell cattle since they won’t be able to provide food for them.
Is It Going To Get Cheaper?
Buying hay has hit record heights, which leaves ranchers with a difficult choice to sell cattle. Just as growing grass is harder to grow without rain, hay is the same. Considering droughts continue to happen year after year, ranchers aren’t able to financially keep up with the rising costs. This leads to ranchers selling cattle, which can take years to rebuild the inventory back up.
In addition to the droughts, inflation and tariffs do play a factor in the prices as well. Rising costs from inflation appeared in production, labor, fuel, and transportation, which have all impacted beef prices. In most cases, these costs will get passed onto the consumer.
Despite having less supply, American taste buds have not shifted away from consuming beef. But with less of a supply, the more the beef will cost them.
NerdWallet shares that beef prices will go down when the demand decreases, supply increases, or both happen simultaneously. However, due to the strong consumer demand, tariffs, and limited beef supply, the price will most likely continue to rise.
