Source: Business of Fashion
Summary
Savills, a real estate firm, has identified “small and micro luxuries” as a growing trend in physical retail. This trend includes gold accessories, fragrances, and limited-edition designer toys. According to Savills, these small luxury items are driving sales in physical stores. The trend is seen as a way for consumers to experience luxury without making a large investment. Savills reported that these small luxuries are often displayed in dedicated areas within stores.
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The trend returns with a new name.
Gold accessories and fragrances are back in the spotlight, this time as “small and micro luxuries.” Limited-edition designer toys join the mix, catering to consumers seeking affordable luxury. The trend is reminiscent of the early 2000s, when luxury brands first introduced smaller, more accessible items. The strategy is clear: create a sense of exclusivity while maintaining a lower price point. As the trend gains momentum, one thing is certain: luxury has always been about perceived value.
Author: Evan Null
