Source: Highsnobiety
Summary
Alta, a fashion brand, has announced its first integration collaboration with Public School, a New York City-based fashion brand. The collaboration is part of Alta’s efforts to expand its reach and create new products. Public School is known for its streetwear-inspired designs and has collaborated with other brands in the past. The partnership is expected to result in new products and designs. Further details about the collaboration have not been released.
Our Reading
The launch follows a familiar script.
Alta teams up with Public School for its first integration collaboration. Because what’s new is actually just a collaboration. Again. Alta’s “expansion efforts” sound like a fancy way of saying they’re trying to stay relevant. Public School’s “storied” history is just a nice way of saying they’ve been around for a while. This collaboration is just another drop in the ocean of fashion brand team-ups.
Author: Evan Null
