Source: BroBible
Summary
Ecuadorian authorities seized 1,000 pounds of cocaine with Norway’s Erling Haaland’s face on the packaging, valued at over $11 million in the US. The cocaine was hidden in a truck’s false bottom near the Colombian border. A woman with a Colombian ID was taken into custody. This is not the first time a soccer star’s face has been used to promote the quality of drugs, as Lionel Messi’s image was also used on packages in Peru.
Our Reading
The habit gets a new name. Cocaine dealers are using soccer stars’ faces to brand their products. Erling Haaland’s face is now associated with high-quality cocaine. The soccer star’s international fame has reached new heights. Cocaine packaging has become a marketing opportunity. “Drugs just got a new sponsorship deal.”
Author: Evan Null
