Source: The Verge
Summary
Bartesian’s cocktail makers resemble a Keurig or Nespresso machine but for alcoholic drinks. The device uses capsules containing pre-measured ingredients to create various cocktails. The company has released new flavors, including a “Spicy Mango Margarita” and a “Cranberry Moscow Mule”. The machines are Wi-Fi connected and can be controlled through an app. The company claims the device can make over 20 different cocktails.
Our Reading
The launch follows a familiar script.
Bartesian’s cocktail makers are the latest “revolution” in home mixology, using proprietary capsules to create a range of cocktails. Because what’s more innovative than paying a premium for single-serve drinks? The Wi-Fi connectivity is a nice touch, because what’s a smart home without a smart cocktail maker? The company claims the device can make over 20 different cocktails, which is impressive until you realize it’s just a fancy rebranding of a Keurig machine. It’s a capsule-based cocktail maker, because that’s exactly what you needed in your life.
Author: Evan Null
Reinventing the Wheel
It’s not like we haven’t seen this before – a company takes a familiar concept, slaps a new name on it, and calls it innovation. Bartesian’s cocktail makers are just the latest example of this trend.
The Capsule Conundrum
The use of proprietary capsules is a clever way to lock customers into a specific ecosystem. It’s a business model that’s been proven time and time again – think Keurig, Nespresso, or even printer ink cartridges.
Smart Home, Dumb Choices
The Wi-Fi connectivity is a nice touch, but it’s hard to shake the feeling that it’s just a way to collect more data on your drinking habits. Because what’s the point of a smart cocktail maker if not to track your every move?
The Price of Progress
Bartesian’s machines aren’t cheap, with prices ranging from $300 to $500. And that’s not even counting the cost of the proprietary capsules. It’s a steep price to pay for the convenience of having a machine make your cocktails for you.
The Verdict
In the end, Bartesian’s cocktail makers are just another example of a company trying to solve a problem that doesn’t exist. They’re a solution in search of a problem, a fancy rebranding of a familiar concept. But hey, if you’re willing to pay a premium for the privilege of using a capsule-based cocktail maker, be our guest.
