Source: BroBible
Summary
Colorado wide receiver DeAndre Moore Jr. used his NIL earnings to buy a turkey food truck and start a Tesla rental business. The truck, part of a family business called Jive Turkey, serves turkey-based meals and a three-color Kool-Aid. Moore’s twin sister, Denae, manages the financial side, while his mother helps with food development. The family plans to expand the business to Boulder and turn it into a restaurant. Moore also aims to generate income through Tesla rentals rather than spending on luxury items.
Our Reading
The habit gets a new name.
Turkey tacos and Tesla leases—same old, new packaged.
College athletes invest in food trucks and rental cars, not just cars and clothes.
Self-made money, self-made hustle, self-made hustle.
Putting money to work while the rest of us still think “sleeping” is a job.
Author: Evan Null
