
Source: Vogue
Summary
Christian Astuguevieille collaborated with Rei Kawakubo on Comme des Garçons’ fragrances, beginning in 1994. Their partnership resulted in a range of scents, showcasing the brand’s innovative approach to perfumery. According to the article, Astuguevieille’s work with Kawakubo aimed to challenge traditional notions of fragrance. The collaboration led to the creation of distinctive scents that reflected the brand’s avant-garde aesthetic.
Our Reading
The look feels familiar.
Comme des Garçons’ fragrances, like their fashion, defy convention. The brand’s scents, such as Odeur 53 and Wonderoud, are designed to be unexpected. Astuguevieille’s work with Kawakubo pushed the boundaries of perfumery, creating unique fragrances that are both conceptual and alluring. The house’s approach to scent is a perfect reflection of its fashion ethos: bold, innovative, and unapologetic. The trend returns with a new name, but the spirit remains the same.
Collaboration and Innovation
Christian Astuguevieille’s partnership with Rei Kawakubo was instrumental in shaping Comme des Garçons’ approach to fragrance. Their collaboration resulted in scents that were both conceptual and alluring, reflecting the brand’s commitment to innovation.
Challenging Traditional Notions
Astuguevieille’s work with Kawakubo aimed to challenge traditional notions of fragrance. The brand’s scents were designed to be unexpected, pushing the boundaries of perfumery and redefining the way people think about fragrance.
Avant-Garde Aesthetic
Comme des Garçons’ fragrances, like their fashion, are a reflection of the brand’s avant-garde aesthetic. The house’s approach to scent is bold, innovative, and unapologetic, resulting in distinctive fragrances that are both conceptual and alluring.
A Legacy of Innovation
Christian Astuguevieille’s collaboration with Rei Kawakubo has left a lasting legacy in the world of perfumery. The brand’s commitment to innovation and its willingness to challenge traditional notions of fragrance have inspired a new generation of perfumers and fragrance enthusiasts.
The Spirit Remains the Same
Despite the passage of time, Comme des Garçons’ approach to fragrance remains unchanged. The brand’s scents continue to be bold, innovative, and unapologetic, reflecting the spirit of its founders and the legacy of its collaboration with Christian Astuguevieille.
Author: Evan Null









