Source: Fast Company
Summary
A dating app that initially launched two years ago, exclusively for people with good-to-excellent credit, has been relaunched and is now open to anyone. The app’s founder has revisited the concept, making it more inclusive. The initial launch sparked controversy, but the updated version aims to be more welcoming.
Our Reading
The relaunch follows a familiar script.
The app’s founder has given a second chance to an idea that was initially met with backlash. The updated version promises to be more inclusive, but it’s hard not to notice that the “exclusive” label has been replaced with a more welcoming message. Because what’s more welcoming than a dating app that used to judge you by your credit score? The app’s relaunch is a reminder that some ideas are too good (or bad) to die. The question is, will people give it a second chance?
Author: Evan Null
