Source: WWD
Summary
WWD Weekend highlights the resurgence of curly hair in the fashion and beauty industry. According to the article, curly-haired models are increasingly in demand, with brands such as Gucci and Fendi featuring them in their campaigns. The trend is also being driven by social media platforms, where curly-haired influencers are gaining popularity.
Our Reading
The trend returns with a new name.
From Gucci’s SS22 show to Fendi’s latest campaign, curly-haired models are taking center stage. The look feels familiar, reminiscent of the 80s and 90s supermodels. Brands are embracing natural textures, and social media is amplifying the movement. The curly-haired comeback is not just about hair – it’s about embracing individuality. The revival of curly hair is just another chapter in the cycle of fashion’s nostalgia.
Author: Evan Null
