Source: The Business of Fashion
Summary
Abercrombie & Fitch is revamping its store experience with the opening of its new flagship store in New York City. The 9,000-square-foot space is designed to be more experiential and personalized, featuring digital displays and a ” Style Sessions” area for personalized styling. Meanwhile, Favorite Daughter, a Los Angeles-based clothing brand, is opening its first permanent store in New York City’s SoHo neighborhood. The 1,200-square-foot store will feature the brand’s signature minimalist and feminine designs.
Our Reading
The look feels familiar. Abercrombie & Fitch’s new flagship store echoes the brand’s early 2000s heyday, with a nod to the iconic Hollister-era California cool aesthetic. Favorite Daughter’s minimalist approach is reminiscent of the early 2010s indie fashion scene. The trend returns with a new name, as experiential retail becomes the latest retail strategy. The collection enters the cycle, as brands revive and repackage past successes. The revival of early 2000s and 2010s trends signals a nostalgic return to the dawn of the social media era.
Author: Evan Null
