Source: Sourcing Journal
Summary
Executives from Gamatex, Kaihara, Shinohara, TCE and XDD shared their insights on the current denim market. According to the executives, buyers are seeking sustainable and eco-friendly denim products. They also highlighted their collection’s focus on sustainability, comfort, and versatility. The market is expected to shift towards more environmentally conscious and technologically advanced denim production.
Our Reading
The trend returns with a new name. Sustainability is the buzzword in the denim industry, but the focus on eco-friendliness is not new.
Gamatex’s emphasis on environmentally friendly denim is reminiscent of the early 2000s eco-fashion movement.
Kaihara’s comfort-focused collection is a nod to the 90s relaxed-fit trend.
Shinohara’s use of advanced technology in denim production is a continuation of the industry’s ongoing pursuit of innovation.
The market’s shift towards sustainability is a rebranding of existing practices.
The “new” sustainable denim trend is just a rehashing of old ideas with a modern twist.
