Source: Textile World
Summary
Denim mills showcased their latest developments at Kingpins Amsterdam, focusing on sustainable innovations. Companies such as Berto, Calik, and Orta Anadolu presented their latest fabrics, treatments, and production methods. The event highlighted the industry’s shift towards more environmentally friendly practices. Exhibitors emphasized the importance of reducing waste, using recycled materials, and implementing more efficient production processes. The show also featured seminars and workshops on topics such as circular business models and sustainable denim production.
Our Reading
The trend returns with a new name.
Berto’s “Green Screen” fabric, Calik’s “Denim Flex” technology, and Orta Anadolu’s “Recycle” collection are just a few examples of the sustainable innovations on display. The emphasis on eco-friendliness feels like a familiar refrain, reminiscent of past seasons’ focus on “green” fashion. The industry’s shift towards more environmentally conscious practices is undeniable, but the timing feels distinctly… on-trend. “Sustainability” is the new ” athleisure”.
Author: Evan Null
