Source: BroBible
Summary
Mr. Tendernism, Walter Johnson, left Destination Smokehouse after the owner, Nick Yepremian, attempted to trademark the “Tendernism” catchphrase without giving Johnson equity in the business. Johnson claims he was not asked to leave, but refused to stay without a stake in the company. Destination Smokehouse is now struggling to attract visitors.
Our Reading
The habit gets a new name.
Destination Smokehouse’s attempt to trademark “Tendernism” without giving Johnson a stake in the business is a classic case of “you can’t have your cake and eat it too.” Johnson’s departure has left the restaurant struggling to attract visitors, proving that sometimes, you need to give credit where credit is due. The real question is, who’s the real tender expert now?
Author: Evan Null
