Source: BroBible
Summary
Walter Johnson, aka Mr. Tendernism, was fired from Destination Smokehouse, a California restaurant he helped make famous with his “Tendernism” catchphrase. Johnson has since launched a GoFundMe and is starting his own food truck, where he’ll serve his signature barbecue and soul food. Fans have been sending in videos of the empty Destination Smokehouse, while Johnson is partying with celebrities like Ron Isley and Darius McRary.
Our Reading
The habit gets a new name.
Mr. Tendernism is living his best life, and it’s a brand. He’s got a food truck, celebrity friends, and a trademark controversy. Meanwhile, Destination Smokehouse is struggling, and fans are documenting the emptiness. Mr. Tendernism’s story is a masterclass in rebranding and owning the narrative. And, apparently, “Tendernism” is a thing now.
Author: Evan Null
