Diapers with a cashmere-like feel—because nothing says luxury like a baby’s bottom
P&G's new premium diapers aim to justify higher prices with a luxurious texture.
The story
P&G's new Pampers Amore line, with a cashmere-like feel, is part of a strategy to charge more amid inflation, with early sales success and improved financial results.
Source: fortune.com
Our reading
P&G’s new diapers are supposedly as soft as cashmere, which is strange because no one actually wears cashmere diapers. The company is betting that parents will pay 10% more for a product that feels like a luxury fabric, even though the only thing they’re really buying is a disposable pad with a slightly different texture.
The logic is that if you can convince people that a diaper feels like a high-end fabric, they’ll forget it’s still a disposable item meant for a baby. It’s not just about function anymore—it’s about the experience of buying something that feels like it’s worth the price, even if the price is absurd.
So now, when you buy diapers, you’re not just paying for a product—you’re paying for the feeling of being pampered, even if the only thing you’re pampering is a baby’s bottom.
