Source: Highsnobiety
Summary
Dior’s Spring 2023 campaign continues the brand’s repositioned strategy. The campaign features a mix of established and emerging talent, shot by photographer Yulia Gorbachenko. The images showcase the collection’s neutral color palette and modernist silhouettes. According to the brand, the campaign aims to “redefine the notion of luxury”. The campaign is part of Dior’s efforts to reposition itself in the market.
Our Reading
The look feels familiar. Dior’s neutral color palette and modernist silhouettes evoke the brand’s 90s minimalist era. The campaign’s use of emerging talent and established models is a common strategy in luxury fashion. The brand’s aim to “redefine the notion of luxury” sounds like a familiar marketing slogan. The trend returns with a new name, but the core aesthetic remains the same. Luxury is once again about clean lines and minimalism.
Author: Evan Null
