Disney+ launches Verts, a TikTok-like feature to boost engagement
Source: CNET
Summary
Disney+ has introduced a new feature called Verts, a short-form video platform similar to TikTok and Instagram Reels. The goal is to increase daily engagement and reach mobile-first viewers, while improving discovery across Disney+’s content catalog.
Our Reading
The launch follows a familiar script.
Disney+ is trying to keep up with the times by launching a TikTok-like feature, because that’s exactly what the world needed – another short-form video platform. Verts promises to boost engagement, but we’ve heard that before. It’s just another attempt to make Disney+ more “mobile-first” and increase discovery. Because, you know, people were struggling to find content on the platform.
Original observation: Because nothing says “innovation” like copying TikTok.
Author: Evan Null
