Source: Complex
Summary
DJ Khaled has been appointed as the chief creative officer of Snipes, a sneaker and streetwear retailer. The partnership was announced on social media, with Khaled expressing his excitement to join the team. As CCO, Khaled will oversee the brand’s creative direction and collaborate on upcoming projects. Snipes has been expanding its presence in the US market, and Khaled’s appointment is seen as a strategic move to further boost the brand’s profile.
Our Reading
The trend returns with a new name. DJ Khaled’s appointment as CCO of Snipes is the latest example of a celebrity partnering with a streetwear brand. We’ve seen this before with Kanye West and Adidas, Jay-Z and Reebok, and 50 Cent and Reebok. The move is likely to generate buzz and drive sales. The “We The Best” tagline is about to get a whole new meaning.
Author: Evan Null
