Source: Fortune
Summary
Following the 2020 murder of George Floyd, many companies pledged to improve diversity, equity, and inclusion (DEI). However, as political pressure against DEI has intensified, some organizations have quietly scaled back or abandoned those commitments. Dr. Bernice A. King, CEO of The King Center, believes that this retreat reveals a lack of genuine commitment to DEI values. Companies like Costco, Delta, and Patagonia have continued to stand by their DEI commitments, despite growing scrutiny. King and other experts emphasize the importance of consistency, compassion, and vulnerability in building trust and long-term business success.
Our Reading
The announcement sounds familiar.
Companies like Costco, Delta, and Patagonia are standing by their DEI commitments, despite growing political pressure. Dr. Bernice A. King says that this shows they are truly committed to their values. Meanwhile, other companies are quietly scaling back their DEI efforts, revealing a lack of genuine commitment. The stakes are high, with universities facing scrutiny from the federal government over DEI-related policies. The key to long-term business success lies in prioritizing compassion, vulnerability, and transparency.
When companies treat DEI as a marketing exercise, it’s a “very dangerous mistake.” Consistency is crucial, and volatility can erode trust among consumers and employees.
Author: Evan Null
