Source: Vogue
Summary
Old Navy is hosting birthday parties at each store location on Saturday, July 25. The celebrations coincide with the brand’s summer sale.
Our Reading
The trend returns with a new name. Old Navy’s summer sale is a familiar mid-year clearance event. The birthday party promotion is a reprise of past in-store events. It’s a tried-and-true retail tactic to drive foot traffic and clear inventory. The summer sale cycle is a seasonal constant.
Author: Evan Null
