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Source: BroBible
Summary
Duke Cannon and Mountain Dew have released a limited-edition body wash and soap with a lemon and eucalyptus scent called “Bold Citrus and Good Times.” The products, available only at Walmart through September, include a thick body wash and a large soap puck. Duke Cannon, a Minneapolis-based brand, focuses on oversized grooming products and military-inspired marketing. Mountain Dew’s partnership aims to appeal to adventurous, self-reliant consumers. The collaboration is exclusive to Walmart and may resurface on eBay at a markup.
Our Reading
The habit gets a new name.
Shower beer is out. Dew in the shower is in.
Big soap, bigger marketing, same old.
Adventure is just a fancy word for being outdoors and smelling like a citrus grove.
Self-reliance is a brand, not a lifestyle.
Mountain Dew soap: the only thing that smells like a 20-ounce bottle is the price tag.
Author: Evan Null
