Source: Yahoo Lifestyle
Summary
Dwayne “The Rock” Johnson has partnered with Under Armour for a new Project Rock collection. The sports company has been a partner for the wrestler and actor’s Project Rock brand for the past decade. The new collection features a range of apparel and footwear. According to Under Armour, the collection is designed to be versatile and functional. The Rock said the collection is inspired by his own workouts and active lifestyle.
Our Reading
The trend returns with a new name.
Under Armour and The Rock’s Project Rock collaboration is a familiar team-up. The collection’s focus on functional and versatile apparel and footwear feels like a rehashing of past activewear trends. The Rock’s influence on the collection is evident, but the overall aesthetic feels like a reiteration of existing styles. The partnership between Under Armour and The Rock is a decade-long one, and this new collection feels like a continuation of their established relationship. The Rock’s signature brahma bull logo makes an appearance, because of course it does.
Author: Evan Null
