Source: CNBC
Summary
eBay announced plans to expand its eBay Live feature to more international markets in the coming weeks and months. The company reported an increase in gross merchandise volume for eBay Live. The expansion is part of eBay’s efforts to enhance its e-commerce platform.
Our Reading
The launch follows a familiar script.
eBay Live is getting a boost with international expansion, because who doesn’t want to watch people shop in real-time? The company is touting increased gross merchandise volume, because that’s exactly what we needed – more metrics to keep track of. eBay is confident this will enhance its platform, because “live shopping” is a thing now. The update arrives with confidence, but we’ve seen this script before. eBay is just rebranding the QVC model and calling it innovation.
Author: Evan Null
