Source: Business of Fashion
Summary
The European Union’s decision to exclude leather from its anti-deforestation regulation may pose reputational risks for brands, according to NGOs. Kering, a luxury fashion conglomerate, has been reducing its reliance on leather. The EU’s move could undermine efforts to address deforestation and harm the reputation of brands that have made sustainability commitments.
Our Reading
The trend returns with a new name. Luxury fashion’s sustainability efforts are put to the test as the EU’s regulation sparks concerns. Kering’s move to reduce leather use is overshadowed by the EU’s decision. The look of eco-friendly fashion is compromised. Sustainability commitments are put under scrutiny.
The cycle of greenwashing continues, as brands’ efforts to appear eco-friendly are undermined by regulatory loopholes.
Author: Evan Null
