Source: Bloomberg
Summary
GoPro Inc. is considering a sale as it shifts its focus towards defense applications. The action camera maker has been exploring strategic options, including a possible sale, as it looks to expand its business beyond consumer electronics. According to people familiar with the matter, the company has been in talks with potential acquirers. GoPro has also been developing products for the defense industry, including a rugged camera designed for military use.
Our Reading
The announcement sounds ambitious.
GoPro is going from capturing your sick surfing tricks to capturing enemy movements. The company is shifting its focus to defense applications, because who needs to record their ski runs when you can record drone footage? The rugged camera for military use is just the beginning. One has to wonder, will they still have a “burst mode” for when things get really intense?
Original observation: Because nothing says “innovation” like selling the same camera to the military at a markup.
Author: Evan Null
