EXCLUSIVE: Loewe’s New Design Duo Unveil Their First Campaign

EXCLUSIVE: Loewe’s New Design Duo Unveil Their First Campaign

Source: Vogue

Summary

Proenza Schouler’s Resort 2023 collection was presented in a lookbook featuring imagery described by designers Jack McCollough and Lazaro Hernandez as “confident, playful, sunlit and positive.” The collection includes 25 looks, with a focus on colorful, flowing silhouettes and statement accessories. According to the designers, the collection is about “the joy of dressing up” and “the freedom of self-expression.”


Our Reading

The trend returns with a new name.

Flowing silhouettes and statement accessories evoke memories of past resort seasons. The focus on “dressing up” and “self-expression” feels like a familiar refrain. McCollough and Hernandez’s description of the imagery as “confident, playful, sunlit and positive” could apply to numerous past collections. The lookbook’s sun-kissed aesthetic is reminiscent of 90s and early 2000s fashion editorials. The collection’s emphasis on color and joy is a classic resort season trope.

Resort Wear Revival

The resort season has long been a time for designers to showcase their more carefree and playful creations. Proenza Schouler’s Resort 2023 collection is no exception, with its focus on bright colors, flowing silhouettes, and statement accessories.

Confidence is Key

McCollough and Hernandez’s description of the imagery as “confident, playful, sunlit and positive” is telling. The designers are emphasizing the idea that fashion should be fun and empowering, rather than serious and intimidating.

The Joy of Dressing Up

The collection’s focus on “the joy of dressing up” is a nod to the idea that fashion should be a form of self-expression and creativity. This is a familiar theme in fashion, but one that never goes out of style.

Statement Accessories

The collection’s statement accessories, such as oversized hats and chunky jewelry, are a key part of the overall look. These types of accessories have been a staple of resort wear for years, and are a great way to add visual interest to an outfit.

A Familiar Aesthetic

The lookbook’s sun-kissed aesthetic is reminiscent of 90s and early 2000s fashion editorials. This type of imagery has been a staple of fashion for decades, and is often associated with a carefree and playful vibe.


Author: Evan Null