Source: Vogue
Summary
K-pop star ITZY’s Ryujin will be the face of Miutine’s new fragrance, set to launch this month.
Our Reading
The trend returns with a new name.
Pop idols as fragrance ambassadors are nothing new, but the strategy remains effective.
Ryujin’s involvement will likely boost the brand’s visibility.
The K-pop influence on beauty and fashion continues.
Celebrity endorsements are a timeless marketing tactic.
Author: Evan Null
