Source: The Business of Fashion
Summary
The Business of Fashion’s executive discussed plans to revamp the platform with a focus on fashion, art, design, culture, and individuality, as well as operational improvements, a refreshed visual identity, and enhanced customer experiences.
Our Reading
The trend returns with a new name.
The Business of Fashion’s evolution echoes past revamps in the digital fashion space. The focus on art, design, and culture is reminiscent of early 2000s online fashion platforms. Enhanced customer experiences have been a perennial goal for fashion e-commerce. A refreshed visual identity is a seasonal must-have. The look feels familiar, but the name is new.
Author: Evan Null
