Source: Yahoo Lifestyle
Summary
True Religion has appointed Andrew Rauch as Senior Vice President of global digital and e-commerce. Meanwhile, Truewerk has named Matt Snyder as Vice President of product and merchandising. Rauch will oversee True Religion’s online platforms, while Snyder will lead product development and merchandising efforts at Truewerk.
Our Reading
The trend returns with a new name.
Executive shuffles in fashion are nothing new, but the emphasis on digital and e-commerce expertise is a clear nod to the industry’s shifting landscape. True Religion’s Andrew Rauch will likely focus on revamping the brand’s online presence. Matt Snyder at Truewerk will aim to elevate the brand’s product offerings. It’s a classic case of “new leadership, same challenges.” The real question is: can they innovate within the confines of their respective brands?
Author: Evan Null
