Source: The Business of Fashion
Summary
Eva Kruse and Iris Skrami discuss the current state of Digital Product Passports (DPPs) in the fashion industry. They argue that DPPs are not a future compliance issue, but rather a current infrastructure issue that needs to be addressed. Kruse and Skrami emphasize the importance of DPPs in providing transparency and accountability in the supply chain. They also highlight the need for industry-wide adoption and standardization of DPPs.
Our Reading
The trend returns with a new name.
DPPs are the latest iteration of the industry’s attempt to provide transparency and accountability. The concept of tracking and tracing products is not new, but the technology and infrastructure to support it are. The focus on sustainability and circularity has brought DPPs to the forefront. Brands are now expected to provide detailed information about their products’ origins and composition. The question remains, will DPPs become the new norm or just another fleeting trend?
Author: Evan Null
