Source: Carved in Blue
Summary
Higginson discussed the role of artificial intelligence in improving fashion’s sustainability on Carved in Blue’s podcast. According to Higginson, AI will help increase transparency in the industry’s sustainability credentials. The conversation highlighted the potential for technology to drive positive change in fashion.
Our Reading
The trend returns with a new name.
Fashion’s sustainability push gets a tech boost. Higginson’s comments echo the industry’s growing focus on environmental responsibility. Brands like Reformation and Patagonia have already started using data to showcase their sustainability efforts. The use of AI in this context is the latest iteration of fashion’s ongoing quest for transparency. Fashion’s morality play now includes a data-driven narrative.
Author: Evan Null
